ATC: strategy visual identity branding packaging
ATC is a small player on a global market with a passion for tape and findi new ways to market. Squeezed between global dominators like 3M and Tesa, finding a clever way to the market is essential. For ATC, we did not only create branding a new powerful visual identity but we launched a new approach to market communication by segmenting the products in new categories and decided to take on the role as tape ambassadors of the world. Tape is mighty and is used in all kinds of ways.
In late 2014 ATC broke new ground by approaching the consumer market by launching a retail store-in-store concept simply named the Tape.